US Floral Retailers Are Gearing Up For the Valentine's Day Holiday
BOGOTA, Feb. 9, 2012 /PRNewswire via COMTEX/ -- Valentine's Day flowers have long been a symbol of love but today, more than ever, they represent prosperity for both growers and retailers. For the past few months nearly 200,000 Colombians directly or indirectly employed in the flower industry have been diligently working to get ready for the most important floral holiday of the year. Valentine's Day generates an estimated 12 percent of annual sales. Additionally, U.S. floral retailers are also getting ready to receive, arrange and deliver millions of Colombian-grown flowers.
To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/us-floral-retailers-are-gearing-up-for-the-valentines-day-holiday-139050219.html
Augusto Solano, President of Asocolflores, the Association of Colombian Flower Exporters, pointed out that, in order to meet the consumer demand for this major holiday, Colombia will dispatch over 500 million flowers on 30 daily flights in the days leading up to this holiday. The beautiful blooms, primarily roses and farm-made bouquets, are destined for many international markets, particularly the United States, Canada and select European countries.
