It's Post Time: No. 3 Cereal Player Makes Bid for Revival
Once a breakfast pioneer, Post has morphed into the Jan Brady of cereal marketers: stuck in the middle.
Trapped at No. 3 behind Kellogg Co. and General Mills but ahead of private-label and value brands, Post's cereals portfolio has become a bit of an orphan, tossed from one conglomerate to the next and without a cohesive strategy. But Post is striking out on its own, charting a fresh course as a stand-alone company with new marketing and retail plans with the aim of breaking through in the competitive $6.4 billion ready-to-eat cereal category.
The new era started earlier this month when Post—called Post Holdings—completed its spinoff from parent Ralcorp, which had acquired the Post brands from Kraft Foods four years ago. Both companies struggled to grow the brands, which include Honey Bunches of Oats, Grape Nuts, Shredded Wheat and Pebbles. Even with its massive marketing machine, Kraft gave up on competing with Kellogg and Big G, divesting its cereal business in the face of pressure from activist investors.

Cloud Mountain will continue to grow and sell berry plants, fruit and nut trees, fruits and vegetables, ornamental plants and grape rootstock - to keep it a working farm and to raise money for the nonprofit center. The farm's annual fruit festival also
She also has a six-month supply of fruit and nut bars and freeze-dried meals. And she will grow bean sprouts in a small pot. The London-based Ocean Rowing Society, a group that tracks rowing feats around the world, said Ms Savage will be the first








