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A decent size bouquet from a florist will set you back $45. A big bouquet in a vase will cost $65 or more. Expect to crowbar your wallet open even more if the flowers are delivered. The dollar amount the BIGresearch consumer is willing to spend on
Pink and orange elbow into Valentine bouquets
Don’t get Susan McKnight wrong. After 31 years in the floral business, she can attest to the fact that red roses still rule the choice of flowers to give on Valentine’s Day.
It’s nice when some things never change. There’s a security of meaning in red roses. And they take the energy-sapping guesswork out of the equation.
But for personalities that want to step outside the heart-shaped box, the Colors of the Year for 2011 and 2012 are making their way into Valentine bouquets right alongside red.
Hot pink and orange paired with red “are hot advancing colors that just scream joy and happiness,” says Susan, owner of Susan’s flower shop at Douglas and Oliver.
Tangerine Tango orange is the color of 2012, and Honeysuckle pink was last year’s color of the year as decided by Pantone.
While those tones are loud, you can go, of course, with quieter hues of pink and orange.
“Pink and red are hot,” Susan said. “They’re light and dark. I think it goes back to Romeo and Juliet.”
