Lynne Aitchison, 35, was a firefighter in Scotland, who moved to Whistler, BC, and fell in love with her future husband. A year ago, she married Brennan Armstrong, a liquor store clerk originally from Ontario. Applied months before Early in her
Introducing Willa, A Beauty Line For Tweens That Adults Will Love Too
Three years ago, Christy Prunier ‘s 7-year-old daughter Willa was taking a shower using her younger sister Julia ‘s Johnson & Johnson baby products. “Why isn’t there something for me?” she asked her mom.
Christy started thinking about her own skin woes — horrible acne in her teens, skin cancer later on. Though she has flawless skin as an adult (“I’ve spent thousands on lasers! I’ve tried everything, and I continue to.”), she wanted better for her daughters. So she and Willa scoured department stores, drugstores, and everywhere in between for tween-appropriate products. They found virtually nothing, and thus Willa the company was born.
“We did lots of focus groups with girls and with moms, uptown and downtown,” Christy explained. “We tried to figure out things like why they weren’t washing their face. Well, they’re afraid of getting products too close to their eyes, or they’re not fun. They’re not applying moisturizer because they’re afraid what’s out there will clog their pores or cause breakouts or make their skin shiny. They’re not putting on sunblock because they don’t like the stickiness of it. We learned all these things, so for each formulation we had to really start addressing the issue of making it enjoyable.”
