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One night in our hotel in Guangzhou PRC with our youngest daughter, and then some film at home one week. In the middle, the screen gets dark, but ...

In Connecticut, a colorful stroll through winter

HAMDEN, Conn. — Rain was drumming so fast and hard on the tin roof of the office at Broken Arrow Nursery here last Friday that the crew practically had to shout as they discussed the crazy weather: the freak snowstorm in October that took down a third of their magnolia collection; Tropical Storm Irene in August, which felled their beloved scarlet maple “swing” tree, with its thick horizontal branch; and the warm winter temperatures that had brought the forsythia into bloom in December, although the witch hazels were right on time.

“Is this the clearing shower?” joked Richard Jaynes, 76, who started the nursery with his wife, Sally, in 1984.

In fact, Broken Arrow put down its first roots 65 years ago, when the young Jaynes planted a couple of hundred spruce seedlings in his father's apple orchard as part of a 4-H project — selling Christmas trees.

“Dad kept it going while I was in college,” said Jaynes, who went off to Wesleyan University and then Yale, where he earned a doctorate in botany. (And over the years, those Christmas trees have been planted across 20 acres.)

How to use evergreen stories to drum up publicity | Dynamic ...

There are many events occurring each every year the media will always publish stories about, such as Christmas or Valentine’s Day. These are called evergreen stories and are a great opportunity to get some publicity for your small business, if you’re savvy enough to take advantage of them.

Evergreen stories are kind of like ground hog day. They come around every year and from a media perspective, they remain interesting and newsworthy every year.

Journalists are always looking for a new angle for an evergreen story because they don’t want to publish the same story as last year. You can use this to your advantage and gain publicity for your business by coming up with a fresh new angle.

An example of an interesting evergreen angle is around New Years Eve when there are always hundreds of stories about New Year’s resolutions – quit smoking, get fit or get a new job. You could add a new twist to this old angle with – What are your New Year’s business resolutions and how to achieve them.

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